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‘Mia by Tanishq’ campaign, entailing an influencers outreach program on Instagram that engaged eight virtuous Social Media…
In 2022, Tanishq launched a six cities shoot for its new collection on Instagram to showcase and promote the products by ‘Mia by Tanishq’…
The case study follows the ‘Mia by Tanishq’ campaign, entailing an influencers outreach program on Instagram…
Tanishq is one of the best and finest names in the Jewellery industry which is famous for its exquisite and graceful designs and craftsmanship…
The campaign sparks up the festive seasons’ shopping, intended to establish the collection incorporating simplicity yet elegant and stylish…
The influencers shoot aimed at creating awareness of the newly launched collection to their target as well as potential customers…
The target audience was the office-going ladies who wanted something simple and elegant to wear for work and married men…
Abstract The case study follows the ‘Mia by Tanishq’ campaign, entailing an influencers outreach program on Instagram that engaged eight…
The shoot was executed in alignment with the campaign’s goal. The shoot symbolized self-love and self-glory that a woman…
Tanishq’s latest collection, co-launched with Howl India and Instagram influencers like lifestyle bloggers and fashion bloggers…
Intending to offer women simple, elegant, and light jewellery for every occasion, the brand updated classic motifs of women’s love for jewellery…
An effective marketing strategy was practiced like In-App campaign, Google Ads to generate leads and to allure a wide range of audiences…
The shoot is done in the Mia by Tanishq stores to instil trust in the audiences and give them a wide insight of the collection…
Tanishq’s goal in releasing the ‘Mia by Tanishq’ collection was to spread a message of optimism, enthusiasm and to encourage people to find…
After the execution of the various marketing strategies, the campaign was a successful one. The campaign not just increased the brand…
