Template vs. Custom Design: What To Choose? 

Are you looking forward to updating your business’s website? In that case, you’ll need to give some serious thought to a number of possibilities before making any decisions. This prompts the following critical inquiry: Why should I pay a web developer to build a website from scratch when I can just buy a premade template?

You may have heard the terms “custom web design” and “template-based websites” hurled around in the context of corporate website design, but what do they actually mean? 

Before we answer that, you need to learn about them and the benefits of both custom web design and website templates. This post includes a comparison that you can use to determine which option is best for your business.

Custom Web Design

In today’s crowded online market, the primary advantage of investing in a custom web design is that it will help your website stand out from the competition and give you an edge over the competition. Sites built from scratch typically perform better than those made with a website template in search engine rankings.

Every part of a custom-made website is tailored specifically to the client. Your content and strategy are the foundation upon which your design is placed. The absence of a starting point template is a key feature.

Not only can you tailor a custom website to your business’s specific needs, but you can also add your logo and other identifying features. Scalability is a key feature of custom websites; they grow along with your business. Another perk of using a Content Management System is that it allows staff to make changes to the site from anywhere with internet access.

  • With a custom design, your website can be tailored to your specific advertising goals. Since the website was created specifically for your requirements, you can organise its content with greater precision.

  • Completely adaptable to your needs.

  • In most cases, your agency partner will function similarly to an internal employee.
  • Certainly higher in cost.

  • Quite a bit of time is required.

  • It may be beyond the scope of some marketing departments.

Website Templates

To put it simply, a template-based design provides you with pre-defined boxes into which you can drag and drop your content. To do this, you can search for a premade design online and then alter it to your liking by changing things like the font, background, and other visual elements.

Use of a website template, as opposed to having a custom site built, shortens the time it takes to get your site up and running. Using a website template also has the added benefit of being more cost-effective, so even those on a tight budget can afford to buy one. Website templates make it possible for non-programmers to create professional-looking sites quickly and easily. The need for knowledge of HTML and CSS is not even necessary to create a website template.

  • Reasonably priced.

  • Faster implementation/development times are possible.
  • Finding a template that works well for your needs will be challenging.

  • Sometimes it has a conventional appearance.

How do you determine which option best fits your needs? When deciding between a custom and a template design for your business website, you can consider the following:

When do you require Custom Web Design?

The needs of any given business will naturally vary. If you want a versatile, search engine friendly, and original website, a custom web design is your best bet. Because a CMS makes website maintenance and management more efficient, it can help you save money. Even if it takes more time and money, you will get a website that helps your business succeed and gives users a fantastic online experience.

When do you require Website Templates?

You should consider using a website template if you are on a tight budget and don’t have a lot of time to devote to learning and implementing complex web design processes. If you need a website for your business but aren’t sure which layout will work best, investing in a template is the way to go. People who want a website but don’t know web programming can also use a website template.


As you can see the difference is strategic. When deciding between a website template and a bespoke web design for your company’s website, it is essential to take in mind both the functional requirements of your company as well as its aesthetic preferences. Which do you prefer: a unique web design created just for you, or a premade template? Please let us know in the comments if there is anything more our readers should know about to make an informed decision.

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