When it comes to Diwali, how prepared are you to celebrate it with your brand? You may tailor the greatest Diwali campaign for your brand by appealing to a wide range of feelings. Here are several examples of successful brand marketing during the festival of lights, from advertising humorously and boldly to affiliate programming.
Diwali is one of the most widely celebrated Indian holidays and a great opportunity to reach people all throughout the country. Every company and advertising firm prepares months in advance to launch holiday-themed advertisements. Those running the campaigns must ensure that they are progressing as planned, that their intended audiences are being reached, and that their ultimate objectives are being attained.
Increasing awareness of your brand requires consistent marketing efforts that stick in consumers’ minds. A lot of people know how to market a brand the traditional manner, but if you want to succeed in the modern day, you need to learn how to promote a brand digitally in every way. Brands need to sift through numerous tactics, marketing campaigns, and ideas to settle on the perfect one to roll out during one of India’s most important holidays.
We have compiled a list of campaign concepts and methods and organised them into categories based on the feelings they evoke. Here’s a plan of few action you may take to achieve your marketing goals:
Online Advertisement/ Marketing
Customers today turn first to the internet when looking for anything, therefore marketing your company online is essential. It is one of the most effective means of leaving a favourable impression on your clients. Pay-per-click (PPC) ads, which can be in the form of text, video, or graphics can provide potential customers with all the fundamentals they need to make a purchasing decision, are one of the most common approaches.
For instance, Google AdWords is the most popular and influential marketing tool for your business. Advertising apart, it helps in increasing the brand awareness to your target and potential clients. The outcomes are quantifiable and economically viable. And it helps you deal with competitors more effectively. This allows advertising across all channels, including social media.
Using Social Media Pages Effectively
Most people spend their free time engaging in online entertainment, therefore everything shared in this space has the greatest possible global reach. As far as branding strategies go, this is up there with the best of them. Having a presence on social media platforms like LinkedIn, Instagram, Facebook, and Twitter can help a business expand by providing a direct line of communication with consumers. At this time of year, when people are more likely to make purchases, businesses who post on their own page about the specials they provide will reach a large number of potential customers.
Therefore designing an effective Social Media Page which connects with the customers emotions and makes it look appealing to them attracts more market. The advertisement can be:
- Humorous that it provides information as well as laughter,
- Soulful that it connects with the people’s demand and needs that allures their interest towards it, and
- Bold that it makes a statement and self-explains the confidante of the product.
Organising Social Media Contests
Raise the stakes in business negotiations by posing difficult tasks in the form of online games. Make sure the winners get a fantastic prize, and treat a few customers to something special every day. A solution to these problems is provided by the ease with which the product or service can be purchased. This will allow us to reach more customers and increase sales of our product or service. Customers’ purchasing propensities will increase and their loyalty will increase as a result. Hire experts or visit a digital marketing agency like ours to get this done.
Polling can also be raised on Social Media platforms to engage and entertain customers on the page.
Uploading blogs on the website will be an added bonus. It’s a simple yet efficient method to get the word out about your website. Now is the time to establish a blog section and provide your readers with useful contents. Make sure your material is unique and interesting. Consumers nowadays are more informed than ever before, and often spend considerable time investigating options before making a final decision.
Therefore, the blog outlining the benefits of the product/service will be an added bonus for the company. As every blog explains the business in a style which is very enticing, the usefulness of a blog as a marketing and promotion tool will increase the brand value and identity.